Influencer Advisory Consulting
Influencer marketing consultancy Book a call  ·  alice@influenceradvisory.com
For the brand that has already paid for the views and is still waiting on the sales

What if you only paid your influencers when they actually sold something?

We have now sat across the table from brands in almost every category you can name. Supplements, beauty, gaming, shipping software, barefoot shoes, wine, men's health, crypto, B2B software, private healthcare, even a chain of franchise burrito shops.

Different products. The same quiet frustration. Here is what they keep telling us, and the offer we built because of it.

You already know the feeling

You have run a campaign before. Some version of this has happened to you.

  • A video did big numbers and sold nothing. Four grand in, not one sale out.
  • A creator with a million followers moved less than an account with thirty thousand.
  • The audience was all wrong, and the comments were full of people who would never buy.
  • A flat fee, paid up front to someone with no reason to mention you ever again.
  • Free product shipped to creators who posted once, or never.
  • The perfect creator, then a bounced email, or an agency that mailed you a PDF and a wall.

None of it turned into money. And you cannot even prove what went wrong.

It is not your fault

That outcome is not your fault. It is the model.

The whole influencer business was built to sell you a post. A flat fee, paid in advance, for a creator to talk about you once.

The agency gets paid whether you sell or not. The creator gets paid whether you sell or not. You are the only one in the deal carrying all the risk, and the only one with no control over the result.

So of course the big account underdelivers. Of course the creator goes quiet after one post. Of course the agency hides the creators behind a PDF and a wall.

You did not pick wrong. You played a game rigged to charge you for effort instead of results.

A different way

So we built it backwards on purpose.

We do not sell you a post. We match you with creators your buyers already trust, we pay them on the sales they actually bring, and we keep the ones that work as long-term ambassadors.

The creator who sells is the creator who earns.

  • Fit first

    Fit comes before follower count, so the audience is right from day one.

  • Pay after

    Pay comes after the result, so nobody coasts on a flat fee.

  • Keep the winners

    The good ones stay, repeat your name, and compound instead of evaporating.

The one who does not sell costs you almost nothing, and gets quietly replaced before you ever scale.

Results across DTC, SaaS, and local brands

0
Cheaper than direct outreach
0
Higher average customer LTV
0
Brands served
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Starter-test ROASThe conservative floor, before a longer ambassador window compounds.

We have had this exact conversation with brands in nearly every situation you could be in. Whatever is about to go wrong with your next campaign, the odds are good we have already seen it, and figured out how to get ahead of it.

How we are different

Ordinary campaign vs. an ambassador who sells

Ordinary campaign
Our ambassadors
A video does big numbers and sells nothing.
Every creator is matched to your buyers first, so the views turn into sales.
A million followers who never convert.
We rank on fit first. A sharp 30k audience beats a soft million.
A flat fee, paid whether or not anyone buys.
Paid on results: commission, codes, and tracked links. Spend follows the sale.
One post, then silence.
Ambassadors who keep saying your name, because repetition is what converts.
Picked on a hunch because the page looked nice.
Pulled from data: sponsor history, audience demographics, twelve months of posts.
You never see their past results.
You get their full history: every brand, every CPM, every drop after a weak post.
Free to run your competitor next month.
Category exclusivity for as long as the contract runs.

We have heard it before

Whatever is standing between you and sales

You got the views and none of the sales

The problem was never the content. You paid for the post instead of the outcome, and nobody checked the audience against your real buyer.

We flip both. Every creator is matched to the people who actually buy from you, paid on what they sell, and tracked so you read revenue in plain numbers.

You can't run the normal ads

Maybe Meta and Google are closed to you. Maybe an account got deleted and half a million followers became thirty-five thousand overnight. Maybe you sell something a creator cannot legally recommend, or a law forbids promoting the very product that sells.

Creators are the door that stays open when every paid channel slams shut. We walk through it carefully, keep the message clean, and keep your content from getting pulled down.

Nobody in your market trusts you yet

You are a new name in a city that keeps its guard up. Prospects fill out your form and ghost your sales team. People stay with the provider they already know, or your category has a reputation to climb out of.

The only thing that breaks that down is a voice your buyer already believes. We lead with creators they trust, so the trust carries over before the first click.

Your budget will not stretch

You are a startup, a franchisee, or a founder who has to convince two other founders first. You cannot spend three thousand on one national influencer when that just advertises fifteen hundred other stores with your name on them.

So we start small, at rates you set, and scale only what sells. Some of the best sellers we have run cost under a thousand dollars and beat the expensive names.

You can't even reach the good creators

The ones worth booking are gatekept by agencies, listed under the wrong email, or buried under every other brand in a flooded inbox. Recruiting stalls because nobody on your side is beating the drum every day.

That is the part we do for you: the relationships, the verified contacts, the actual calls, and a pipeline that keeps filling whether or not you have a spare hour.

You sell to businesses, and the cycle is long

You do not need impressions. You need signups, demos, and qualified leads, and the return might not show for sixty or ninety days. You need content that gets cited, on the platforms your buyers actually use.

We measure the thing you are paid on, source the niche operators your audience respects, and build for the long payback instead of pretending it does not exist.

You've been burned by creators who take the money and vanish

You paid upfront and got nothing. Worse, you learned they took upfront from three other brands the same week and delivered for none of them. So now you only want to pay against proof.

That is our default. The good ones prove themselves before they ask for a dollar, and our deals pay on delivered volume and real performance, so you never fund a promise.

The offer

Start with a small three-month test.

You should not have to bet a whole quarter to find out whether this works. So here is exactly how we start.

The downside is a test. The upside is a roster of ambassadors who keep selling for months.

The questions you are probably asking

Straight answers.

What does the test cost?

It depends on the creators and the platforms, and we size it to your budget. You approve every number before a single dollar moves.

Am I locked in?

No. The test runs three months. If it works, you keep going. If it does not, you walk, and you keep everything you learned.

What if the creators don't perform?

They are paid on results, so the ones who do not sell cost you very little, and we swap them out before you scale. You are never stuck paying for silence.

How do you pick them?

Audience fit, location, and age come first. Then sponsor history and twelve months of a creator's own posts. The hunch comes last, if ever.

We're in a tricky or regulated category. Can you still run us?

Yes. A large share of the brands we work with are blocked from normal ads or sit in a category that needs careful handling. Creators are the channel that still works.

Which platforms?

YouTube, Instagram, and TikTok, and LinkedIn when your buyer lives there. We match the platform to where your customers actually watch and shop.

One honest note about timing

Every ambassador we place signs category exclusivity, so we can only run one brand per category at a time. When a category is taken, it is taken until that test finishes.

We also onboard a small number of new brands at once, so we can map the roster by hand. If your category is open right now, it will not necessarily be open next month.

Tell us where your last campaign leaked.

The video that did nothing, the audience that was wrong, the budget that vanished. We will come back with the actual creators we would run instead, and the small test we would start with. No PDF. No wall.

P.S.The one change that fixes most of this: you stop paying for the post and start paying for the sale. The creator who sells is the creator who earns.

P.P.S.You are not betting the quarter. You are betting a small, sized test. The downside is a test. The upside is a roster of ambassadors who keep selling for months.

P.P.P.S.Your category is either open right now or it is not. One call tells you, and tells you exactly which creators we would put to work. Book it while the slot is yours.